> 2012 focus Features: Design

Kinetic Exterior Design

The 2012 Focus exudes energy with its athletic Z body lines. It’s designed to cheat the wind and steal your breath. The shifting belt line creates sinuous shoulders over the wheels. It looks ready for anything and the looks don’t lie.

Focus Styling Really Shines

Even the lights on your Focus offer dramatic styling. Up front, Dragon Eye quad beam halogen headlamps give the car a steely-eyed squint. In the rear, split vertical taillamps add width for a premium feel.

The Art Of Car Building

The 2012 Focus appeals to all of your senses. Look closely and you’ll see tight, razor sharp tolerances. Solid sheet metal exquisitely shaped. Subtle and innovative design cues that reveal a little something fresh every time you take a moment to notice.

Ultra High Strength Boron Steel

An infusion of ultra high strength boron steel fortifies the body structure of the new Focus, adding protection while reducing weight. It’s up to four times stronger than normal high strength steel. Trimming weight is yet another way we enhance fuel economy. Boron steel lets us do that while maintaining safety.

Stronger, Stiffer

Thanks to advanced materials, the 2012 Focus feels as solid as if it were carved from a solid block of steel. The result is world class handling from a car that comes alive in your hands.

Canvas Like This Deserves Special Paint

The 2012 Focus is very much your own personal work of art. To that end, which of 11 different colors you'll want to live in behind the wheel is entirely your choice. And whichever you choose, you get paint that’s greener than most. That’s because our new 3-Wet process reduces the amount of pollutants created compared to conventional paint shops. It applies primer, base and enamel one after another without manual intervention and while all three coats are still wet. Opt for premium tinted clearcoat or ultra premium metallic Tri-coat to add even more layers of emotion to your ride.

A Nice New Set Of Wheels

Wheels add a spark of cool that few other automotive design elements can. So for 2012, Focus offers 11 unique styles. Our Titanium models get 17” sport aluminum beauties. Want more? Opt for our 18-inch stunners with low profile summer performance tires.
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